Archive : Marketing

So you have a business. So you get a website. So you have a business and so you need traffic. Well stop thinking your new website is going to get you all that traffic just because it’s up on the World Wide Web. Maintaining a small business or corporate website is just a part of Internet marketing. Business owners should leverage the internet to promote their brands and convert traffic into profit. [...]

Whether what you need designed is destined for the Web or the printer, your graphic designer should deliver crisp clean designs that encompass your brand and image.Your direct mail, brochures,and other print materials will be sent out to prospects and be the focal point of your sales teams pitch. Print design services for businesses cover: * Logo design & corporate identity packages * Catalogs * [...]

Digital Marketing tip of the day… Organize your twitter list using keywords you are associating you or your brand with. E.g. if you are a poet an effective twitter list would include. Poetry, Writers, Artists, etc.. Your list will read like this example: Shakespeare-poetry Shakespeare-writers etc. The hidden value in this is the ranking google will give to these list thus helping your keyword [...]

If the online marketing bug has already bitten you then you must have stumbled upon the terms white hat, grey hat and black hat SEO techniques once or twice. These are the techniques employed when trying to get on top of your competitors. All three SEO techniques have their own pros and cons and the end result will solely depend on how much risk you are willing to take. Apparently, the fastest way [...]

Online marketing can be tricky for many but when you finally get the hang of it, you’ll soon notice that it is not that hard to do albeit time consuming. In reality, the only thing that should make you wonder before trying your hand at online marketing is the fact that it constantly evolves and you should be able to keep up with it otherwise, you’ll be left behind. Fierce competition is to be expected [...]

Buzz Marketing & Viral Campaigns Buzz marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Viral campaigns must be fun and entertaining, yet have the core brand message at the heart of the campaign. They require good brands, good products, with great ideas [...]

Most companies have now adopted a social media presence for the purpose of brand building. Top social platforms being used on a daily basis include Facebook, Twitter, LinkedIn, YouTube and blog platforms such as blogspot, wordpress etc. Amongst the leading industries now adopting social media strategies advertising, marketing and communications are in the forefront. The obvious evolution of these industries [...]

Brand and consumer interaction through the Internet. This includes all aspects of dialogue through the social web and on the brand’s own website.

MIAMI January 19-21, 2011 Miami Beach Convention Center Miami Social Media Conference

Buzz Marketing & Viral Campaigns Buzz marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Viral campaigns must be fun and entertaining, yet have the core brand message at the heart of the campaign. They require good brands, good products, with great ideas [...]