Archive : Social Media

Most companies have now adopted a social media presence for the purpose of brand building. Top social platforms being used on a daily basis include Facebook, Twitter, LinkedIn, YouTube and blog platforms such as blogspot, wordpress etc. Amongst the leading industries now adopting social media strategies advertising, marketing and communications are in the forefront. The obvious evolution of these industries [...]

I opened a Facebook account kicking and screaming.  No way was this very private person going to use a platform as intrusive as Facebook. Save the drama for those seeking a life outside of their own, or so I thought. In late 2007 I received an email from my brother who was cruising the world as an employee of a major cruise line. His affectionate message, “Hey dummy it would be easier to keep [...]