Tag Archives : marketing terms

Brand and consumer interaction through the Internet. This includes all aspects of dialogue through the social web and on the brand’s own website.

The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs. For example, consider a campaign where payment is based on impressions, not clicks. Impressions are [...]

What is link popularity? A measure of the quantity and quality of sites that link to your site.